Terms of Service

Effective Date: 05/29/2026

Last Updated: 05/29/2026


Welcome to Primal Wellness. These Terms of Service ("Terms") are a legal agreement between you and Primal Wellness ("Primal Wellness," "we," "us," or "our"), operator of primalwellnessclub.com and the wellness facility located at 1007 Central Street, Leominster, MA 01453.
By accessing our website, creating an account, purchasing a membership, booking a session, or visiting our facility, you agree to these Terms and our Privacy Policy. If you do not agree, do not use our services.

1. Eligibility

You must be at least 18 years old to create an account, purchase a membership, or use our facility without a parent or legal guardian. Members who are 17 may use the facility only with a parent or legal guardian present and with a signed waiver from a parent or legal guardian. You represent that all information you provide is accurate and that you have the legal capacity to enter into this agreement.

2. Related Agreements

These Terms work alongside two additional documents that apply to members and facility guests:

  • Membership Agreement: A separate signed agreement that governs your specific membership tier, rate, billing terms, cancellation, pause and freeze rules, and founding member lock. The terms in your signed Membership Agreement control over any conflicting general terms in this document.

  • Liability Waiver and Assumption of Risk: A separate signed document that you must complete before your first session. The waiver governs the health, safety, and liability terms of your facility use.

By becoming a member or using our facility, you agree to all three documents. If there is a conflict, the signed agreements control over these Terms for the matters they specifically address.

3. Membership

We offer multiple membership tiers, including Unlimited and limited session options. Available tiers, session allowances, billing frequency, and current pricing are posted at primalwellnessclub.com and confirmed in your Agreement at the time of signup.

Your specific rate, billing cycle, cancellation terms, pause and freeze rules, and founding member terms are set out in the Agreement you sign at enrollment. The Agreement controls over any general terms in this document.

4. Billing and Auto Renewal

Memberships are billed on a recurring basis as set out in your Membership Agreement. By enrolling, you authorize us to automatically charge your payment method on file at the start of each billing period until you cancel in accordance with your Membership Agreement.

If your payment method fails, we will attempt to recharge it and may suspend access until payment is current. You are responsible for keeping your payment information up to date.

5. Bookings, Cancellation, Pause, and Refunds

Bookings, cancellation, pause, freeze, and refund terms for memberships are governed by your signed Membership or Credit Pack Agreement.

8. Facility Rules and Code of Conduct

To protect the safety and experience of all members, you agree to:

  • Complete and sign our liability waiver and health questionnaire before your first session

  • Shower before entering the sauna and cold plunge

  • Wear appropriate attire as posted in the facility

  • Follow posted time limits in the sauna, cold plunge, and red light therapy room

  • Respect quiet hours, phone free zones, and posted etiquette

  • Refrain from using alcohol, drugs, or impairing substances before or during sessions

  • Treat staff, members, and guests with respect

We reserve the right to refuse service, suspend access, or terminate membership without refund for violations of these rules, unsafe behavior, harassment, theft, or any conduct we determine is harmful to our community or business.

9. Health and Safety

Sauna, cold plunge, and red light therapy carry inherent risks. Before your first session, you must read and sign our separate Liability Waiver and Assumption of Risk agreement, which contains the full health screening, risk disclosures, and release of liability that govern your use of our facility.

You must not use our facility if you are under the influence of alcohol or drugs, have a contraindicated medical condition, or have not completed the required waiver and health screening.

10. Medical Disclaimer

Primal Wellness is a wellness facility, not a medical provider. Our services, staff communications, website content, and marketing materials are for general wellness purposes only and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Always consult a qualified healthcare provider before starting any new wellness routine.

11. Payments

We accept the payment methods listed at checkout. You represent that any payment information you provide is accurate and that you are authorized to use the payment method. All prices are in US dollars and exclude applicable taxes unless stated otherwise. Payment processing is handled by third party processors subject to their own terms and privacy practices.

12. Price and Service Changes

We may change pricing, session offerings, hours, or facility features at any time. For active members, we will provide at least 60 days advance notice of any price increase by email or through your account portal. Founding member pricing is honored as set out in your Membership Agreement.

13. Account Suspension and Termination

We may suspend or terminate your account or facility access, with or without notice, if you violate these Terms, fail to pay, pose a safety risk, or engage in behavior we determine is harmful to our community or business. You may terminate your account by following the cancellation process set out in your Membership Agreement. Termination does not entitle you to a refund of any prepaid amounts unless otherwise required by law or by your Membership Agreement.

14. Intellectual Property

The Primal Wellness name, logo, website content, photography, videos, marketing materials, and all related trademarks and copyrights are owned by Primal Wellness. You may not copy, reproduce, distribute, or create derivative works without our prior written consent. You are granted a limited, revocable, non transferable license to access and use the website for personal, non commercial purposes only.

15. User Content

If you post reviews, social media tags, photos, comments, or any other content that mentions, depicts, or relates to Primal Wellness ("User Content"), you grant us a non exclusive, royalty free, worldwide, perpetual license to use, reproduce, display, and distribute that User Content for marketing and operational purposes, with attribution where reasonable. You represent that you have the right to grant this license and that your User Content does not violate the rights of any third party.

You agree not to post User Content that is unlawful, defamatory, harassing, obscene, infringing, or that contains personal information about other members or staff.

16. SMS Terms and Conditions

By providing your mobile number and opting in to our text messaging program, you agree to the following terms.

  1. Program DescriptionBy opting in, you agree to receive recurring automated text messages from Primal Wellness Club ("we," "us," "our") at the mobile number you provided. Messages may include appointment reminders, booking confirmations, account alerts, membership updates, promotional offers, event invitations, and customer support follow-ups. Consent to receive these messages is not a condition of any purchase.

  2. Message FrequencyMessage frequency will vary dynamically based on your interactions with our scheduling portal, waitlists, and presale updates. 

  3. Message and Data RatesStandard message and data rates may apply depending on your mobile carrier contract. Primal Wellness and all major mobile network carriers are not liable for delayed or undelivered messages. 

  4. How to Opt Out and Get HelpYou can unsubscribe the SMS service at any time by replying STOP to any message we send you. After you send STOP, you will receive a one-time confirmation message, and no further messages will be sent. If you want to rejoin, you can sign up again using the original opt-in method or reply START. For help or more information at any time, reply HELP to any of our messages. You can also contact our support team directly at contact@primalwellnessclub.com or 857-207-6800.

  5. Carrier Liability DisclaimerCarriers are not liable for any delayed or undelivered messages.
    Link to Privacy Policy: Refer to Private Policy Statement

17. Third Party Services and Links

Our website and services may link to or integrate with third party services (payment processors, booking software, social media platforms, analytics tools, etc.). We are not responsible for the content, practices, or policies of any third party. Your use of those services is governed by their terms and privacy policies.

18. Disclaimer of Warranties

To the fullest extent permitted by law, our website, facility, and services are provided "as is" and "as available" without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, non infringement, and uninterrupted or error free operation. We do not guarantee specific health, wellness, fitness, or recovery outcomes.

19. Limitation of Liability

To the fullest extent permitted by Massachusetts law, in no event shall Primal Wellness Club LLC, its owners, employees, contractors, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or personal injury, arising out of or related to your use of our website, facility, or services, even if we have been advised of the possibility of such damages.

Limitation of Liability. Our total aggregate liability for any regulatory, administrative, or contract claims arising out of these Terms or your use of our services shall not exceed the greater of (a) the total amounts you actually paid to us in the twelve (12) months preceding the event giving rise to the claim, or (b) one hundred dollars ($100).

Explicit Personal Injury Exclusion. For the avoidance of doubt, and to the maximum extent permitted by applicable law, this limitation applies strictly to commercial and financial contract disputes. All claims relating to physical injury, personal property damage, or bodily harm sustained on the premises or during the execution of contrast therapy circuits are governed exclusively by the terms, assumptions of risk, and liability caps set forth in our standalone

Liability Waiver, Terms of Service, and Assumption of Risk Agreement, which must be executed separately as a condition of facility entry.Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for gross negligence or willful misconduct.

20. Indemnification

You agree to defend, indemnify, and hold harmlessPrimal Wellness and its owners, employees, contractors, and affiliates from any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your use of our website, facility, or services, your violation of these Terms, your violation of any law, or your violation of the rights of any third party.

21. Dispute Resolution and Arbitration

Please read this section carefully. It affects your legal rights, including your right to file a lawsuit in court.
Most concerns can be resolved informally. Before filing any formal claim, you agree to first contact us at contact@primalwellnessclub.com and give us at least thirty (30) days to resolve the issue.

If we cannot resolve the dispute informally, any dispute, claim, or controversy arising out of or related to these Terms or your use of our services shall be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration shall take place in Worcester County, Massachusetts, or remotely. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

Class Action Waiver: You and Primal Wellness agree that each may bring claims against the other only in your or its individual capacity and not as a plaintiff or class member in any purported class, collective, or representative proceeding.

Exceptions: Either party may bring an individual action in small claims court. Either party may also seek injunctive or other equitable relief in court to protect intellectual property or confidential information.

Opt Out: You may opt out of this arbitration agreement by sending written notice to contact@primalwellnessclub.com within thirty (30) days of first accepting these Terms. Opting out will not affect any other provision of these Terms.

22. Governing Law and Venue

These Terms are governed by the laws of the Commonwealth of Massachusetts, without regard to its conflict of laws principles. To the extent any dispute is not subject to arbitration, the exclusive venue shall be the state or federal courts located in Worcester County, Massachusetts, and you consent to personal jurisdiction in those courts.

23. Changes to These Terms

We may update these Terms from time to time. The updated version will be posted on our website with a revised "Last Updated" date. Material changes will be communicated by email or through your account portal at least thirty (30) days before they take effect. Continued use of our services after the effective date constitutes acceptance of the updated Terms.

24. Miscellaneous

Entire Agreement: These Terms, together with our Privacy Policy, your signed Membership Agreement, and your signed Liability Waiver, form the entire agreement between you and Primal Wellness. In the event of any conflict, the signed agreements control for the matters they specifically address.

Severability: If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect.

No Waiver: Our failure to enforce any provision does not waive our right to enforce it later.

Assignment: You may not assign or transfer these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

Force Majeure: We are not liable for any failure to perform due to events beyond our reasonable control, including natural disasters, utility outages, government orders, public health emergencies, or labor disruptions.

25. Contact

For questions about these Terms, contact:
Primal Wellness Club LLC
1007 Central Street
Leominster, MA 01453
Email: contact@primalwellnessclub.com
Phone: 857-207-6800