Privacy Policy
Effective Date: May 28, 2026 Last Updated: May 28, 2026
Medina Wellness Ventures LLC ("Primal Wellness," “Primal Wellness Club,” "we," "us," or "our") operates primalwellnessclub.com and the wellness facility located at 1007 Central Street, Leominster, MA 01453. This Privacy Policy explains how we collect, use, share, and protect your information.
By using our website, signing up for a membership, booking a session, or communicating with us, you agree to the practices described below.
1. Information We Collect
We collect the following categories of information:
Information you provide directly:
Name, email address, phone number, and mailing address
Date of birth and emergency contact information
Payment information (processed by our third party payment processor; we do not store full card numbers)
Health and waiver information you provide for safety screening (medical conditions, contraindications, signed liability waiver)
Membership preferences, session bookings, and account credentials
Communications you send to us (email, contact forms, text messages, social media messages)
Information collected automatically:
Device and browser type, IP address, operating system
Pages visited, time spent, referring URLs, and click activity on our siteCookies, pixels, and similar tracking technologies (see Section 7)
Information from third parties:
Social media platforms when you interact with our pages or ads
Marketing and analytics partners (e.g., Meta, Google)
Referrals from gym partners or affiliates who introduce you to us
2. How We Use Your Information
We use your information to:
Provide and manage your membership, bookings, and facility access
Process payments and send receipts
Communicate about appointments, account updates, schedule changes, and service announcements
Send marketing communications (you can opt out at any time)
Operate, improve, and secure our website and services
Comply with legal obligations, enforce our terms, and respond to legal requests
Ensure safety and proper screening for sauna, cold plunge, and red light therapy use
3. Text Messaging (SMS) Program
If you opt in to receive text messages from Primal Wellness, you consent to receive transactional and marketing messages at the mobile number you provide. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message, or get help by replying HELP.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. How We Share Information
We do not sell your personal information. We share information only as described below:
Service providers: vendors who help us operate the business, including payment processors, booking and scheduling software, email and SMS providers, website hosting (Squarespace), analytics, and CRM tools. These providers are contractually limited to using your information only to perform services for us.
Legal and safety: when required by law, subpoena, or court order, or to protect the rights, safety, or property of Primal Wellness, our members, or others.
Business transfers: in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
With your consent: in any other case where you direct us to share your information.
5. Health and Waiver Information
Because our services involve heat and cold exposure, we collect health information solely to screen for safety and contraindications. This information is kept confidential and used only for service delivery, emergency response, and legal recordkeeping. We do not sell or share this information for marketing purposes.
6. Data Retention
We retain your information for as long as your account is active, as needed to provide services, and as required by law (including tax, accounting, and liability records). Signed waivers are typically retained for the duration required by Massachusetts law and our insurance carrier.
7. Cookies and Tracking
Our website uses cookies and similar technologies to operate the site, remember your preferences, analyze traffic, and support marketing. You can control cookies through your browser settings. Disabling cookies may affect site functionality. We may use third party analytics and advertising tools, including Google Analytics and Meta Pixel. You can opt out of certain advertising tracking at:
8. Your Rights
Depending on where you reside, you may have rights regarding your personal information, including the right to:
Request access to the personal information we hold about you
Request correction or deletion of your information
Opt out of marketing communications
Withdraw consent where processing is based on consent
To exercise any of these rights, contact us using the information in Section 12. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.
9. Data Security
We follow reasonable administrative, technical, and physical safeguards designed to protect your personal information, consistent with Massachusetts data security regulations (201 CMR 17.00). No method of transmission or storage is 100 percent secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our services and website are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Material changes will be communicated through our website or by email where appropriate.
12. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact:
Primal Wellness
1007 Central Street Leominster, MA 01453
Email: contact@primalwellnessclub.com
Phone: 857-207-6800